eivind holum

Watercolor illustration

eivind holum
Watercolor illustration

Watercolor illustration in Graphic design and fashion design.

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.


We figured out that many people get confused by the definitions given for a “designer” and an “illustrator”, and even if they get a notion of what an illustrator does, they get lost in the next stage – recognizing different types of illustrations and explaining what they like. First thing first, let’s

Learn the difference between a “designer” and an “illustrator”

It is very hard to tell these apart, but you won’t be far from truth if you say that.

An illustrator

more often produces the imagery himself/herself and not necessarily work on the whole design of the “product”. The illustrations are often supportive to other mediums – for example, illustrations often accompany newspaper articles, books, magazines and they most often serve to support and better translate ideas, texts and/or further explain them. More often than not, illustrators try to keep the balance between visual and text and try not to steal all the focuson the illustration.

Still, many illustrators and designers would switch hats and act as the opposite – nowadays, competition in art fields is fierce and artists have to be able to show multidisciplinary skills.

Ok, so what is the definition of illustration then?

To answer this question we have to look back in history. Before photography existed, the only way to express ideas were with the help of illustrations. Often in more recent years, illustrations had to be quite realistic, because there was no photography to serve this purpose. Logically, a huge market for illustration were the magazines, newspapers, and books. With time, illustrators gained more freedom and their creativity and originality were now more valued than their technical skills and ability to draw realistically. That also explains the majority of styles in illustrations that appeared. But before moving to the most common illustrations styles,

let’s talk about the types of illustration, based on the technique used.

We can basically divide the types of illustration, based on the technique used, into two large groups: Traditional illustration and Modern style.

Techniques for making illustration changed over time, as materials are also changing and evolving. Artists relied on paper, paints, pencils, but with the digital era evolution, even artists accustomed to traditional mediums and materials started working digitally – with the help of 2D and 3D software such as Photoshop and 3DMax and Maya, for example. The digital tools and techniques imitate traditional materials and effects achieved with them and it is easy to switch different materials and experiment.